The last two years have transformed me from an almost socialist young man to a not so young town crier in favour of capitalism and shareholder value.
After a year of roaming around various B Schools around the country shouting to one and all about maximising shareholder value, I entered Investment Banking class a few days ago happily expecting to continue more of the same theme.
I was shocked instead when my (formerly gung ho pro business) prof started off on stakeholder analysis for companies. But once I got past the initial, “Shareholders returns are everything” part, it actually begins to make sense.
If we consider that a company’s goal is to make money and stay in business for a long time, its business model must be self sustainable and fairly long term. And my prof kindly pointed out that if you only worry about shareholders and decide to milk the customer for all he/she has, you will end up without customers at all.
That was fairly obvious, so I almost switched off. Thank goodness I did not though, for his next set of remarks really have changed the way I look at profitability. He made the simple claim, “People will pay what they think is fair. IF your company, for whatever reason, is charging something different than this, there will be consequences. If the company is forced to undercharge (for eg: regulation), then the company will not really care enough about the customers, and will downgrade service. If the company overcharges, on the other hand, competition will immediately arrive, and migration of users will happen” So far its just a rephrasing of the initial argument. The last point was…If a company thus has to forecast its growth and discount its future cash flows, it should therefore first see how much it can gouge its customers for and whether they will stand for it. And not just customers. Every component along the value chain, from suppliers and employees, right up the government and the general community has some reward that it percieves in keeping this company afloat. It is necessary for all of these to be satisfied first on the balance sheet and the income statement, before the shareholders can stick their grubby hands into the till, or Profit after tax.
Interesting viewpoint. First ensure that all the stakeholders who ensure your business is a success get their pound of flesh. Only after all of them get what they want can the company reward its shareholders. Even re-investing existing profits now becomes a very clear matter of whether your stakeholders want you to do it or not. Its not only about the shareholders and the board of directors. In the end, every person has to have his/her interests served. Only then can that magic phrase, “maximise shareholder value” be realised.

